Floor & Decor Celebrates ‘PRO Appreciation Month’ to Acknowledge and Reward Professional Customers

Download as PDF

- Leading high-growth retailer offering trade professionals the broadest in-stock selection of tile, wood, natural stone and luxury vinyl will reward its PRO customers with in-store activations and online training in September -

ATLANTA--(BUSINESS WIRE)-- Floor & Decor (NYSE: FND), the leading high-growth retailer specializing in hard-surface flooring for homeowners and professionals, has created ‘PRO Appreciation Month’ to reward and celebrate the contractors who work tirelessly to transform homes and commercial spaces across America. The promotion will take place in Floor & Decor stores nationwide and online, throughout September.

“Our annual PRO Appreciation Month gives us a chance to recognize pros across the country,” said Wendy Martin, Chief Marketing Officer of Floor & Decor. “We understand how hard they work to serve their customers, creating amazing spaces and transforming everything from bathrooms to entire buildings. The Floor & Decor team thanks pros for their hard work and dedication.”

In honor of its pro customer base and to commemorate its commitment to being the one-stop resource for all hard-surface flooring needs, Floor & Decor is offering free in-store giveaways and online installation training, for professionals involved in installing and specifying hard-surface flooring in new construction, renovation and remodeling projects.

“We strive to be a place where pros can get what they need when they need it in order to get the job done,” said Andy Remm, Senior Vice President Pro Services & Commercial Sales. “We know that shopping for flooring, tile and fixtures at our stores is just one part of their workday, so we want to make sure they feel inspired, valued and respected.”

In appreciation of its valued builders, contractors, architects, designers, remodelers and flooring installers, Floor & Decor’s PRO Appreciation Month includes:

Gear Giveaways
Each pro who shops in-store in September will receive a free bucket tool organizer, while supplies last. No purchase required.

In-Store Prizes
One pro in each of Floor & Decor’s 200+ stores nationwide will win a DeWalt multi-tool kit (valued at $229).

Nationwide Sweepstakes
One lucky pro will win a brand-new 2023 Chevy Silverado truck, plus a 12’ x 6’ box trailer, perfect for hauling tools and material to and from the job site.

Free Educational Webinars
Pros can sign up online at flooranddecor.com/promonth to attend online webinars hosted by Floor & Decor and its vendor partners every Wednesday throughout September. The free webinars are designed to help contractors sharpen their skills and learn new techniques.

Floor & Decor is one of Fortune's 100 fastest-growing companies in 2023, with more than 200 warehouse-format stores and five Design Studios across 36 states nationwide. In April 2023, Floor & Decor was named to Yelp’s “Most Loved Brands” list.

To learn more about PRO Appreciation Month and register for the giveaways and webinars, visit flooranddecor.com/promonth. For more information on Floor & Decor's PRO Services Team industry-leading PRO Premier Rewards program, visit flooranddecor.com.

About Floor & Decor: Founded in 2000, Atlanta-based Floor & Decor is a leading high-growth specialty retailer of hard-surface flooring, operating more than 200 warehouse-format stores and five design studios across 36 states. The stores offer homeowners and professionals the industry’s broadest in-stock selection of tile, wood, natural stone, and laminate and luxury vinyl plank under one roof. In addition, Floor & Decor stocks the necessary tools, decorative materials, wall tile and related accessories for hard-surface flooring projects. Stores carry over 1 million square feet of

in-stock flooring and offer free design services, as well as having a dedicated pro sales team at each location. The company directly sources products from manufacturers around the globe, which enables it to bring innovative flooring trends to its customers, at everyday low prices. Floor & Decor has locations nationwide, but each store is bolstered by a local focus that creates a store experience and mix of products that meet the needs of each market served.

MEDIA CONTACT:
Anne LeZotte
Floor & Decor
(770) 468-4949
anne.lezotte@flooranddecor.com

Source: Floor & Decor Holdings, Inc.

Released September 6, 2023