Krystal Zell joined us in November 2025 as our Executive Vice President and Chief Customer Officer, responsible for our eCommerce, marketing, customer experience, data analytics, and loyalty functions. Ms. Zell has more than 24 years of experience leading customer experience, marketing, and digital transformation across respected brands. She served as the Chief Executive Officer of Tonal, an AI-powered digital strength system for in-home strength training, from 2022 to 2024, having previously served as its President earlier in 2022. From 2017 to 2022, Ms. Zell served as Chief Customer Officer of Home Depot, leading the customer organization within the integrated online, customer and marketing functions, where she developed the pro loyalty strategy and supported online growth. From 2015 to 2017, she served as the Senior Vice President, Marketing and the Customer Experience, of Simon Property Group, and from 2009 to 2017, she served in several roles of increasing responsibility at Starwood Hotels & Resorts, including Vice President, Starwood Preferred Guest, with responsibility for the global guest and customer loyalty programs. She also served as a consultant for Bain & Company and in a marketing and customer relationship management role at Saks Fifth Avenue. Ms. Zell received B.A. in Political Science and Economics from Rice University and an M.B.A. from Harvard Business School.